WHEN SOUTH MOUNTAIN BEGAN, in 1975, I was 26 years old. Most of our clients were twice my age. Now, 35 years later, our long-time client base is aging. They (and their cohorts) have been our primary source of work and referrals, and now we must appeal to the next generation. Can we? Do we? Will we be able to serve their needs and desires?
At least we have set the stage.
During the past decade we have hired and cultivated a superb cadre of younger people – in their twenties, thirties and early forties. Some of them have become owners. This helps us in many ways as we begin to transition to Generation Two, but will it help us appeal to the next generation?