To honor Earth day this year, SunPower, the manufacturer of the solar panels we install, decided to do a campaign about South Mountain here on the Vineyard. They put a ton of effort into this. They spent time here with us last Fall, did several videos and photo shoots, and wrote extensively about our company and our work. We’re honored by their decision to feature us, and we appreciate their beautiful work. We also appreciate our relationship with SunPower, an American company that makes the best solar panels in the world. If you’d like to see what they’re up to with this, click here.
South Mountain Company
My cousin Peter Lazes was in Copenhagen on business. He was having dinner alone in a restaurant. Next to him were a man and his daughter. She got up to go to the restroom. While she was gone Peter and the man made small talk. Turned out the daughter is a woodworker, just done with four intense years of school and yearning for an internship in the U.S. My cousin suggested she might want to talk to me. He gave her my contact information.
Architect Ryan Bushey, one of my co-owners and co-manager of our design department, recently designed and built a house for he and his family in Oak Bluffs. Building a house shouldn’t be much of a trick for a talented and experienced architect like Ryan, right?
Hmm. Let’s see. Last week Ryan shared with us, at a company meeting, “Ten Lessons I Learned Building My House”. Here you go:
In 1980 a woman named Madeline Blakeley asked me to look at a piece of land with her. She was a librarian in her early sixties whose husband had recently died. They had no children and had always lived in rented apartments. Her dream was to own a piece of property.
She had $7,000 in cash. A realtor showed her a lot priced at exactly that, but her friends advised her against buying it. The lot fell steeply south to a sweet little valley, a perfectly matched solar exposure and view, but it was right beside the main road from Vineyard Haven to Edgartown, which was very loud. Except for that proximity and the fact that the whole lot was a hillside, it was lovely. There was nothing else on Martha’s Vineyard even close to her price range.
I suggested that we could cut and fill and build an earth-bermed, partially underground house. “The southern orientation aims away from the road just enough, and the berming would dull the noise as long as the house doesn’t open to that side. We can design the traffic right out of this scene!” She was excited. Even though she didn’t imagine she could afford to build anything at all, the idea that the land could eventually be sensibly used was appealing. I didn’t tell her that we didn’t – at the time – actually know how to properly build an earth-integrated house.
She bought the property.
On January 12th, my wife Chris and I went to see my 95 year old father in Palo Alto CA. He had recently fallen and hit his head. I had been to see him after the accident and he seemed to be doing well. While i was there he and I had a long conversation with his doctor, Scott Wood.
My Dad, who just weeks before had been attending grand medical rounds, playing tennis, and leafleting for Bernie Sanders on University Avenue, was suffering from some cognitive losses, but he was lucid and clear. He told us in no uncertain terms that if this thing got worse there would be no hospital – only hospice, no food and drink, and comfort. We agreed. His doctor commented, “I’m with you – when I go I want plenty of morphine and ice cream, and the ice cream’s optional.”
We began our recent year-end company meeting by reviewing finances, work completed, work ahead, affordable housing projects in the pipeline, solar sales and installations, and a variety of compelling and not-so-compelling metrics and indicators.
It has been a very good year, as were the two that came before. A robust trifecta. One of our younger employees, Ian Gumpel, asked why we’re doing so well. Great question. I mumbled a few dis-jointed explanations that didn’t quite add up. Later I thought more and the next day I wrote a brief addendum to everyone that said in part, about Ian’s question, “As a friend of ours, Devon Hartman, once said, ‘The key to making a company work is getting all the wood behind one arrow.’ We are making great strides toward doing just that. Sometimes it doesn’t seem so; the alignment can be obscured by the drama and upheaval of constant change. But it becomes clear through the lens of our triple bottom line performance.”