South Mountain Company

Martha’s Vineyard’s integrated design/build company

This blog provides up-to-date news of goings on at South Mountain Company and occasional musings from John Abrams (and others).

Long Term Thinking

Innovation, Strategic Planning & Starting With Why

By South Mountain Co. |


Last week, all 41 members of our company gathered in the Martha’s Vineyard Playhouse for a “Day of Business”. The purpose was to review and adjust our Mission and our Guiding Principles , and to engage in a strategic planning exercise to envision the next five years for our company. As partial preparation for this and the department-level visioning that proceeded it, Deirdre asked me to share some perspective on Innovation. The following is an edited version of a memo I wrote to the company.

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I don’t think of innovation as being in any way separate from daily work, meaning it’s not some special kind of work – it’s just what we do. Incremental innovation (small improvement to existing services) is happening every day at South Mountain. Every time we improve a system, an approach, a design, a use of technology – we’re innovating.

There are three other types of innovation often recognized by innovation thinkers. These past few years at SMCo have been chock full of each, big and small. The types, and just one example from recent times:

Sustaining innovation (significant improvement to existing services)
Example: The recent overhaul of our Management and Governance System . This will significantly expand internal participation, transparency, and engagement across the company.

Radical innovation (creating new markets)
Example: Establishing and building our Energy Technology business, which took solar from something we employed on our own projects to something we offered to residential, institutional, and commercial customers island-wide, including working people who we do not often serve with our design/build services.

Disruptive innovation (creating new products)
Example: Expanding our services to creating high performance buildings and campuses for island non-profits like Camp Jabberwocky, Martha’s Vineyard Community Services, and Island Grown Farm – a whole new kind of work for us with significant learning and community engagement rewards.

Innovation is harder than maintaining the status quo and is often accompanied by a healthy feeling of discomfort. Luckily, the drive to push through is baked into SMCo DNA. It’s a constant gravitational pull – a non-innovative SMCo would be unrecognizable to each of us.

It began that way. When I say (probably too often) that “we never know what we’re doing, never have,” it’s because innovation was the foundation of this company, and it still is. We’re always in the process of learning how to do what we’re doing.

We are also constantly building incrementally on the innovations of others, adding our innovations to theirs. We are forever prospecting our various networks and colleagues for innovative practices that we can employ and enhance.

My two favorite books about innovation are Innovation Secrets of Steve Jobs, by Carmine Gallo (a deeper, more comprehensive treatment of the same subject is Walter Isaakson’s book Steve Jobs) and Let My People Go Surfing, by Yvon Chouinard.

Jobs’ “Seven Secrets of Innovation” are:
1. Do What You Love. Think differently about your career.
2. Put a Dent in the Universe. Think differently about your vision.
3. Kick Start Your Brain. Think differently about how you think.
4. Sell Dreams, Not Products. Think differently about your customers.
5. Say No to 1,000 Things. Think differently about design.
6. Create Insanely Good Experiences. Think differently about your brand experience.
7. Master The Message. Think differently about your story.

Chouinard’s book does not position itself as a book about Innovation, but it emphatically is. A quote:

“While values should never change, every organization, business, government, or religion must be adaptive and resilient and constantly embrace new ideas and methods of operation.”

In the case of both Apple and Patagonia, Jobs’ first two “secrets” – Do What You Love and Put a Dent in the Universe – tower above the rest: be sure to work where your passion lies and be sure your work makes a difference. If you do just those two, you are bound to innovate. (How could you not if you’re in a position to make a difference about that which you love and care about?)

But what does innovation have to do with the strategic planning exercise we are about to engage in? The primary points of intersection, I think, are in visioning the future and setting goals to reach that future. Identifying the innovations that might make a difference. Creating goals that look ahead and that, if they manifest, will allow us to look back from an entirely new place.

Making an overall vision from which the goals derive may be more about another “I” word: Imagination. We must imagine a different future to create a platform on which to innovate. Visioning helps us to arrive at the place we imagined. John Lennon’s song “Imagine” is one of the most treasured and visionary songs ever. If we can imagine what we want, we can get there. Little things but big things too. Climb the 14ers out west (get to the top). Hike the Appalachian Trail (get to the end). Transition to SMCo Next Generation (get to the new beginning).

Our job is to imagine and define the visions that are the stage-set for our innovation goals.

Innovation is a survival mechanism too. Someone once said, “Either we become good at planting in the spring, or we learn how to beg in the fall.” Planting in the spring must be a hallmark of our practice.

Simon Sinek, in the book Start With Why, says that there are three parts to attracting people to your product or service and to inspiring team members to innovate: the What (what you do), the How (how you do it) and the Why (why you do it). The most successful companies, he maintains, are those that lead with – and consistently emphasize – the Why.

From its humble garage workshop beginnings to its extraordinary position in commerce today, Apple has always led with the Why:

“Everything we do, we believe in challenging the status quo. We believe in thinking differently.” Front and center, always, is their purpose. Only after that comes How: “The way we challenge the status quo is making our products beautifully designed, simple to use, and user-friendly.”The What is really just an afterthought: “By the way, we happen to make great computers.”

Most companies and organizations start with What, then get to How, and only later (if at all) get to Why. This is a fundamental oversight.

The best possible way for us to inspire innovation throughout our company is to focus our primary attention on Why. Why are we doing these things? When we nail the Why, we can begin to create pathways through which new capacities and new value can flow.

Innovation comes in all forms. Once we were beginning a new house on the site of a decrepit old one that the clients wanted torn down. We decided that one part, the oldest, was in fine condition and convinced our clients to let us move it and make it into a garage with a studio above. We built a slab-on-grade foundation to move it to. Now, when you move a house, you generally place steel beams under it, lift it, set it over a foundation, cut holes in the foundation for the beams, set it down, pull the beams, and patch the holes. In this case, with a slab on grade, was no place for the beams to go, no slots for them to lower into. The building could be placed over the foundation, but how would it be lowered in a way that would allow the beams to be pulled?

Our crew asked the mover, Mike Reid. He said, “come back Thursday morning and I’ll show you.” Our crew arrived, Mike and his helpers pulled in, and they started to unload blocks of ice from the back of the truck. They set the blocks of ice, which were taller than the steel beams, on the foundation, lowered the building onto the ice, pulled out the steel beams, said “You guys are all set here” and drove off. Twelve hours later the ice had melted and the building was sitting, fair and square, on the foundation.

Innovation, pure and simple…on ice!

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Note: I first saw Jon Foreman’s extraordinary land art, used as illustration here, on Mitch Anthony’s amazing blog Love and Work, which is one of the few blogs that I read, religiously, top to bottom, week after week on Friday afternoons. Highly recommend!

On Building Second Homes

By South Mountain Co. |

This piece was written for and published in Fine Homebuilding. Thanks to Kevin Ireton (former FH editor) for the idea and his stellar editing. As always, he held my feet to the fire.

“How can you justify devoting so much time and energy to building vacation homes for rich people?”

It’s a good question,and one that I’ve heard often during my nearly 50 years on Martha’s Vineyard. In resort communities, many don’t have a first home. They’re scrambling to find stable housing while more than half the houses sit empty much of the year. That’s a problem. And in light of our climate crisis, the significant materials and energy dedicated to building and operating those houses compounds the problem.

When I came here in the 1970s, designing and building homes was so thrilling that I was content to build anything that developed new skills and knowledge. Working with head and hands gave me great pleasure; the idea that people would pay me to do it felt like a bonus. After a few years, however, the joy of the work and the satisfaction of the results were no longer enough. By then second homes had become a staple of our company, South Mountain, and my colleagues and I began to ask ourselves how we could justify this work.

The answer came in 1980. It began with a phone call from a woman named Madeline, who asked if I would look at a piece of land with her. She was a 60-year-old librarian whose husband had recently died. They had no children, and they had always lived in rented apartments. Her dream was to own property. She had $7,000 in cash. A realtor showed her a lot priced at exactly that, but her friends advised against buying it due to its topography and location.

The steeply sloping parcel was adjacent to the main road from Vineyard Haven to Edgartown. Traffic on the road was noisy and constant. The property faced due south toward a beautiful little valley. Except for the proximity to the road, it was lovely. I suggested an earth-bermed, partially underground house and told her we could design the noise of traffic right out of the picture. She was excited. She bought it.

At about the same time, I was approached by a single mother who owned property in West Tisbury and wondered whether we could build a house she could afford. Her budget was too small, but we had heard that the Farmer’s Home Administration was providing 1% loans to those with low and moderate income. We hoped to bundle a nice passive-solar house for Cathy and the earth-bermed house for Madeline, though the Farmer’s Home fixed-expenditure cap did not take into account either the Vineyard’s high construction costs or the long-term energy savings our houses would realize. We applied anyway.

We created plans for simple, compact houses and submitted them to Farmer’s Home with a request that they raise the mortgage limit (from $40,000 to $48,000) on each house due to the energy savings, which we analyzed and documented. After some bureaucratic wrangling, the increase was approved. Unfortunately, it still wasn’t enough to build the houses, unless we cut our overhead and profit to nothing and reduced our labor rates to below cost. Additional subsidies were needed.

Enter David and Pat Squire, who had purchased land in Edgartown and designed a second home with a Boston architect. They asked if we would be interested in bidding on the construction, and I told them that South Mountain built only those projects that we designed and that we didn’t bid on construction projects. They persisted, and a radical thought occurred to me: What if we gave the Squires a bid that had an explicit “premium” built in to subsidize the two Farmer’s Home houses? I shared the idea with the Squires, and they invited us to submit such a bid.

Our bid, one of three, was roughly $40,000 more than the next highest. They chose us nonetheless, and we built their house. We also built the two small houses for Madeline and Cathy by making up the shortfall with our extra earnings from the Squire project. Dreams came true, and mortgage payments were under $200. The Squires’ philosophical alignment with our purpose led them to become strong supporters of affordable-housing efforts on the Vineyard. Years later, when the Island Affordable Housing Fund was established to raise money for affordable housing, David became an important board member.

That was the first and only time that South Mountain inflated the cost of a project to support affordable housing efforts, but the experience inspired an idea that shaped the future of our company. If we could become a reasonably profitable enterprise, we could devote a portion of our earnings to affordable housing work for our community, and we could engage our wealthy clients in the issue.

At that point, the work of building second homes became meaningful. From then on, I often told new clients that they could count on me to ask them, in the future, to help with the Vineyard’s affordable housing problem (which they exacerbate, of course). I have done that now for 40 years, and the response has been heartwarming millions of dollars donated for attainable year-round housing.

Building second homes also allowed us to experiment and take risks. One of these occurred in 1987 when, in response to a request from two long-time employees for a greater stake, I sold South Mountain to my employees (and myself). We became a worker-owned cooperative and began to introduce new values to our business activities. For example, we committed to the creation of lifelong living-wage jobs and family-first policies, such as flexible work arrangements and stellar benefits. We began to codify our commitment to our community by donating to essential nonprofits and engaging in pro-bono work. We became a triple bottom line company long before we’d ever heard the term, measuring our success not just by our profits but also by effects on people and the planet.

Our journey since then has been influenced by many others, but particularly by Patagonia, the outdoor clothing and gear company that has become the gold standard for corporate social and environmental responsibility. Just like our second homes, many of Patagonia’s products are nonessential. Not everyone needs a pair of $300 ski pants or a lifetime wetsuit. So the company balances that reality with its social and environmental contributions, its political advocacy, and its important innovations, such as pioneering the use of organic and recycled cotton, and buying back old garments to refurbish and resell for far less than new ones.

Inspiration from Patagonia and others, combined with our own cantankerous sense of justice, has helped South Mountain become at once a profitable business, an active agent of community change, and a supporter of the local economy that supports us.

Today our second-home work is unusual in several ways. First, we restrict the size of the houses we are willing to build. Only on rare occasions, on very large parcels, have we designed and built houses over 3500 sq. ft.

We also use our second-home work for de-facto research to advance the building industry, especially with regards to energy performance, comfort, health, and durability. By experimenting with the homes of our well-to-do clients, we’ve learned a lot about high-performance building. As a result, we set minimum performance standards for our buildings that are well above code. Now we mostly produce net-zero-possible buildings. We use reclaimed materials extensively and are beginning to reduce embodied carbon (a work in progress with net-zero carbon as the ultimate goal).

By elevating performance standards, we make models that others can emulate and that we can incorporate in our affordable housing work. For us, truly affordable housing differs from luxury housing in only three ways: it’s smaller, it’s less detailed, and it’s differently financed. The performance and quality are uncompromised.

Perhaps the biggest step we have taken with our second-home work is doing less of it. Over time, we diversified South Mountain’s work into five parts; here’s a rough breakdown over the past year in terms of dollars per category:
• Limited-use second homes: 10%
• Year-round, fully occupied homes: 20%
• Attainable workforce housing: 10%
• Institutional work for nonprofits: 35%
• Solar for homes and businesses not built by us: 25%

This is only one year, and it happens to be a year with an uncharacteristically small amount of second-home work, but it indicates a direction: less harm, more good. Causing no harm is impossible — we are part of the problem too — but we share our experiences and hope others will join our push to turn some of the negative impacts of building into positive benefits for communities and the environment.

An added benefit of our business practices is that the second-home clients we attract tend to share our values. We love working with them. They go from being clients to becoming partners in our efforts to make the Vineyard a better place. Many have become friends for life. The rewards of this work and these relationships have become deeply ingrained in our core purpose.

A Joyous Building

By South Mountain Co. |

When a pack of wide-eyed youngsters cut the ribbons for the Island’s new Early Education and Care Center (EECC) earlier this month, it was a crowning moment – for both Martha’s Vineyard Community Services (MVCS) and South Mountain. It concluded five years of intensive planning, design, permitting and construction. (Technically it was far longer – MVCS first contacted us about renovating or replacing their outgrown, outmoded, and problematic buildings in 1999. But it wasn’t until 2017 that the organization was ready to create a long-term vision for a new campus and raise the funds to make it happen).

The new building is a tremendous improvement, but ultimately, it’s the program that the building houses that’s more important than the building itself. In a recent Vineyard Gazette article, Louisa Hufstader writes that “Nearly half of the Island’s children aged five and younger have no place to go for care and education while their parents are working.” The new EECC is the Vineyard’s largest early child care provider, with space for 65 kids plus a home-based Head Start program that accommodates another 40.

The scruffiest of the ribbon-cutting bunch – with his long unruly blonde hair – was my three-year old grandson Rockland. Among those behind him was Heather Quinn.

In the summer of 2008, my daughter Sophie was working at the Art Cliff Diner. Heather worked there too. At the time my wife Chris was the director of the Chilmark Preschool. Sophie learned that Heather had early childhood training and was a licensed preschool teacher. She told her mom about her new friend and said she should offer her a job. Chris did, and Heather took it.

In 2010 Chris was diagnosed with brain cancer and had surgery to remove it. One day during recovery at Mass General, Chris had a conference call with her teachers at the Chilmark Pre-School. She told them it was unlikely she’d be back for a long time (which turned out to be never). She said, “Heather, I want you to be the director. Laurisa, Talia, and Kathie – I want you to support Heather in every way that you can, and I know you will.” Both things happened.

A few years later Heather was hired to be the director of Early Childhood Programs at MVCS. Due to under-staffing, Heather has been teaching this year (as director, she usually doesn’t). Remarkably, the class that she teaches is Rock’s. Full circle. The woman mentored by Chris (the grandmother Rock never knew, because she died six months before he was born) is now Rock’s teacher. One of those multi-generational serendipitous stories that the Vineyard is full of, right?

Just a few years before Sophie met Heather at the Art Cliff, a young architect named Ryan Bushey came to work at South Mountain. Over time he became a company owner and today he is our Director of Architecture.

Ryan was the architect for the new EECC. But he was really the conductor of a comprehensive orchestra that always played in tune, due in large part to his attentiveness, creativity, collaborative spirit, leadership, and dedication. He deftly wove together:

  • MVCS staff (whose input was invaluable)
  • their highly effective building committee (led by board member Stephanie Mashek)
  • a collection of consultants (including Boston early childhood specialists Studio G)
  • a team of engineers who designed the structure and mechanical systems
  • town and regional regulatory officials
  • SMCo interior designer Beth Kostman
  • SMCo production staff led by Director of Production Newell Isbell-Shinn and Project Lead Rocco Bellebuono
  • our construction partner The Valle Group (based in Falmouth)
  • and a host of trade partners who did a stellar job.
Photo by Lynn Christophers for the MV Times

The process was tremendously complex but there was little strife. Despite the pandemic, it was completed on time and on budget. When students and staff transitioned from the old center to this new one, they went from a building that couldn’t have been much worse to a one that – I say immodestly, but with conviction – couldn’t be much better. The contrast is stark.

The new building epitomizes high performance in terms of energy, comfort, health, safety, and durability. The envelope is super-insulated. The mechanical systems are designed to provide highly efficient fossil-fuel-free ventilation, heat, and cooling (as designed, the ventilation system exceeded pandemic standards and required no updating). All finishes and furnishings are non-toxic. And with the addition of solar during the next phase, the building will likely produce more energy than it consumes.

The project also minimizes the negative impact on the Island ecology.  Stormwater is managed carefully with permeable pavement and rain gardens. Wastewater is treated with a denitrification system. The native plantings will thrive without irrigation. 

This is a building full of light. Nobody fails to notice this when they enter. Large windows and generous skylights flood every nook and cranny with daylight.

It’s a tranquil place. The teachers say their job is easier now than it was in the past – the thoughtful design, soothing colors, beautiful equipment, environmental comfort – all of these promote ease and well-being for staff and students alike. Parents even say it lifts their mood at drop-off and pick-up.

Donors can be proud that it’s economical too. Approximately 90% of the work was done by islanders, which rarely occurs with Vineyard public and institutional buildings. According to a benchmarking study conducted by CHA Companies, the owner’s representative for the project, this building cost the same or less than lower quality, less efficient off-island buildings of similar scale and use. Americans have become accustomed to mediocre buildings fashioned by a lowest-bidder, race-to-the-bottom mentality. There is no good reason for this. This building will cost little to maintain and operate, and it should serve our community well for 100 years or more.

Aside from all that, the building has another quality that results from Ryan and Beth’s design approach. Sometimes I pick Rock up after school and take him to the nearby skate park where he loves to ride his scooter with his friends. When he leaves the classroom, he always bounds up the cushion sculpture in the center of the atrium and jumps off the top. Joyously.

It’s a joyous building.


Coming Back Around

By South Mountain Co. |

The only time I ever built a physical model of a house was for the Chilmark house my late wife, Chris, our son Pinto, and I designed in 1982. He was 12, and our daughter Sophie, who would be born on the night we moved in (in late 1984), had not yet been imagined. I wonder what became of that foam-core model.

We built that house, lived there until Sophie was 15, and sold it in 1999. In those days, South Mountain’s shop, offices, and my family home were all located on our property adjacent to the Allen Farm. The company was growing, and we needed more space. We couldn’t expand on that site. It was time to move on. We migrated to West Tisbury to develop our current campus and Island Cohousing.

In 2011 I took the South Mountain architects to see the Chilmark house. Some of the younger ones had never seen it. “It’s very dynamic – the levels, the light, the textures,” said Matt Coffey.

The reason for the field trip was that the house was going to be torn down by its owners to make room for a new one. Only 28 years old, it was bulldozed, taken to the landfill and replaced with a high-end contemporary and pool.

It was one of my best buildings. It was hard to see it go, but we had experienced our emotional parting when we sold it 12 years before. Still, it was sad.

After the house was completed in 1984, for a time South Mountain’s work veered off-course. My colleagues and I had been on a design path that combined several threads: a “vernacular modern” style characterized by passive solar, natural daylighting, and dedication to craft and fine materials. But the vernacular and the craft began to take over; modern and solar took a backseat. It was to be a lengthy detour, at least 10 years, before high performance (in terms of energy, daylight, comfort, health, and durability) re-gained prominence in our work.

(Our country was charting a parallel course. Reagan was in office. The solar panels Jimmy Carter had installed on the White House were ridiculed and scrapped. Frivolous and tasteless post-modern design was all the rage – goofy pediments and all).

In 2005, I was working with Ryan Bushey (then a young architect, now our Director of Architecture & Engineering and one of my co-owners), on a zero-energy home. The site and solar opportunities were similar to that of the Chilmark house. I took Ryan to see it. Several aspects of his 2005 design were modeled after my 1983 design, but Ryan took it to another level.

The Chilmark house (where my family lived for 16 years) and another one completed in 1981, several miles away (that has been extensively remodeled in a way that took the soul out of the building) are, I think, the best examples of early SMCo work – both designed and built about 40 years ago.

One’s gone. One is a shadow of its former self. Fortunately, there are other decent examples of our early work, but those two have a special place in my heart (absence really does make the heart grow fonder).

I suppose I could have kept and cared for the Chilmark house. But I didn’t. It was important to make a break. The results of the development of Island Cohousing signified that SMCo was all the way back-on-track. And the Cohousing neighborhood was good place to live. It had its downs and ups. Chris succumbed to cancer in our house there in 2017; shortly after Sophie got married on the pond.

One of the prominent features of our Chilmark house was that it was built into a hillside and stepped down the hill in three levels. The lowest step was only 17”, the height of a chair. This was the dining area. A special round table with a large lazy Susan and a laminated semi-circular wood bench on the upper level provided some of the seating (the rest was chairs on the lower level). Everyone loved that table and space. Kids loved the lazy Susan. Dogs loved it that if someone left food on the table it was right at their height, ripe for poaching.

Before the house was torn down, the owner gave that table – lazy Susan and all – to a young neighbor, who grew up playing with Sophie. A few years ago, he passed it on to her. Our Shop Lead, Jim, restored and re-finished it, and replaced the lazy Susan bearings. Now Sophie, her husband John and their three young kids gather round it. Their twins, Bodie and Turner, born just two months ago, will know that table from birth, just as she did. Her three-year-old, Rockland, will probably ride the lazy Susan and tax those bearings just as she did. Maybe we’ll replace them for the third generation.

We find our calling and our path. The journey is complex. Along the way we stray. We find the way again. Things are dismantled and things are saved. Some circle back around.

There’s poetry in that.

P.S. The sweet little horse barn we built for Sophie and her friends on the Chilmark property remains. All is not lost, ever.

The Two Best Vineyard Banks

By John Abrams |

Disclaimer: These words do not reflect the formal position of CCMVHB; they are my own.

One Exists. One doesn’t …yet.

In the 1980s the Vineyard experienced an explosion of population growth and development. Access to beaches and properties once enjoyed by all became limited. Islanders, sensing their way of life slipping away, got organized. After a grassroots campaign and an act by the Massachusetts State legislature, The Martha’s Vineyard Land Bank was established in 1986. Funded by a 2% transfer fee paid by buyers of Vineyard real estate, the Land Bank has transformed the island in diverse ways by buying and managing property for conservation and public access. It has expanded and created countless trail systems and provided new ways for the public to get to our beaches. It has initiated farming and affordable housing collaborations. It has helped to preserve wildlife habitats, pond and aquifer water quality, fishing and shellfishing – the essential ecological services we depend on.

The Land Bank has provided significant solutions, but their job is not complete; according to the Martha’s Vineyard Commission, nearly 16,000 acres of developable land remain up for grabs on the island, and it took the Land Bank more than three decades to protect 3,500.

Meanwhile, the pandemic real estate boom has intensified our affordable housing crisis. Despite 25 years of progress, the situation is worse than ever:
• There is a $780,000 gap between what the average Island family can afford and the median home sale price ($1.15 million in 2020).
• Only 38% of our housing stock is available for year-round occupancy
• Over 600 year-round residents and their families are waiting for year-round rentals, including 210 children.
• Rents are 30% above the statewide median costs while wages are 27% below the statewide median income.
• Over 300 year-round residents are currently on waiting lists to purchase homes within their financial reach.
• More than 1,200 Vineyard residents pay more than half their income for housing costs.

Another way of life is slipping away fast. Only a major long-term funding source can preserve it. It’s time for The Martha’s Vineyard Housing Bank, the other most important Vineyard bank. This is not to take anything away from the importance of existing local commercial banks; only to say that the Land Bank and the Housing Bank are the vital cornerstones of a balanced and prosperous future.

Island Housing Trust’s “Eliakim’s Way” neighborhood is West Tisbury.

We’ve tried before. A 2005 Gazette editorial stated: “The housing bank initiative has cleared its first major regional hurdle now that all six towns have thrown their support behind the idea, which aims to create a bank of money for affordable housing using a transfer fee on most real estate transactions. The Martha’s Vineyard Land Bank is the model . . . “

With overwhelming support from the Vineyard, the Housing Bank failed in 2005 in the state legislature due to the strong lobbying of the Massachusetts Association of Realtors, who disliked the concept of transfer fees. At the time, the median home sale price was approximately $500,000.

That was then. This is now.

With median real estate prices over $1,000,000 and the need greater than ever; there have been multiple calls for a renewed effort to establish a Housing bank.

They are being answered.

The Coalition to Create The MV Housing Bank (CCMVHB) is a citizens’ campaign to establish a regional Housing Bank for Martha’s Vineyard.

The campaign is led by a 12-person Steering Committee co-chaired by Julie Fay and Arielle Faria. (Other members include Kimberly Angell, Makenzie Brookes, Caitlin Burbidge, Stan McMullen, Elaine Miller, Lucy Morrison, Juliet Mulinare, Doug Ruskin, Abbie Zell, and me.)

We are supported by one paid staffer (Laura Silber, our Coalition Coordinator) and a growing “Coalition Council” whose members include selectpersons, town affordable housing committee members, county commissioners, business leaders, realtors, young professionals, housing activists, and those in need of housing – from every town.

Meanwhile, there is a dramatically different political climate in the Commonwealth. At this moment the towns and cities of Nantucket, Provincetown, Boston, Somerville, Brookline, and Concord have all passed Home Rule Petitions to create Housing Banks. All are based on transfer fees. A coalition of these communities has formed which includes the Vineyard. The island coalition is working closely with our state representatives – Dylan Fernandes in the House and Julian Cyr in the Senate.

To meet the goals of the Housing Production Plans created by the six towns in 2018, we will need to create hundreds of units of community housing during the years to come.

It is time for action.

The plan to model the new Housing Bank after the existing MV Land Bank means there is no identifiable group of people (besides the pool of unidentified future buyers of Vineyard real estate) who will be adversely affected, and because this would be an entirely new funding source, it would not tap into or alter existing funding streams like the short-term rental tax or Community Preservation Act funds.

Some ask why not try to use some of the existing Land Bank funds? Not only is it a flawed strategy to pit one good thing against another – conservation vs housing – but there just isn’t enough money; the Land Bank needs its funds. More than 60% of its budget goes to land management and to service existing debt; it needs the rest to continue its work.

Another common question is: will this lead to extensive new development? We will certainly need some. But the Vineyard has 18,000 existing buildings. Some of these can be purchased and re-purposed as affordable housing. Accessory dwellings (ADUs) can be built on developed properties. I hope the Housing Bank will prioritize expenditures on already-developed land and mechanisms like down-payment assistance for first-time homebuyers.

Winners of the “Jenney Way” housing lottery, crossing the threshold of their new home.

During the first half of 2021, CCMVHB is forming committees in each town, bringing the concept to town boards, and designing the new housing bank. During the year that follows, we expect to create warrant articles in all six towns and bring them to town meetings; if successful in all six towns, we will advance to the state legislature.

Between now and then, there are plenty of questions to answer: how much will the transfer fee be, who will be exempted from paying, who will be served, and for what uses will funding be available? In terms of governance, I hope the Housing Bank will adhere closely to the Land Bank structure – run by an elected commissioner from each town, a representative from the Commonwealth, and professional staff. Each town would have a Housing Bank Town Advisory Board which would have to approve development in its town. This combines regional vision and oversight with ultimate local control and is a tried-and-true method that has worked for the Land Bank for 35 years. There’s no need to re-invent this wheel.

Community consists of a place and those who have a relationship with it. Land conservation is important. People conservation is equally vital.

School teachers and social workers, farmers and fisherman, nurses and nannies, truck drivers and technicians, artists and arborists, plumbers and plasterers, carpenters and curmudgeons, troublemakers and troubleshooters, those of different ages, abilities, incomes, colors, religious beliefs, and gender identities – we need all of these people to maintain a living, breathing community.

Taking bold measures about affordable housing will ensure that the Vineyard community we know and love won’t recede like the eroding shoreline.

Support the CCMVHB effort by
– Visiting ccmvhb.org to learn more, and informing your peers.
– Emailing info@ccmvhb.org to join the Coalition.
– Making a donation to The MV Community Foundation earmarked for CCMVHB to cover campaign expenses
– Following our progress on Instagram and Facebook @ccmvhb.

An island united can get this done once and for all. Our two essential Banks, working side-by-side, can assure the future we all wish for rather than the one that circumstances will otherwise dictate.

Silver Linings

By John Abrams |

Photo by Timothy Dewitt for the Vineyard Gazette.

Several years ago, I read an article in The New Yorker called “Estonia: The Digital Republic”. It named the small Eastern European country “most digitized government in the world”. In Estonia, government services – like legislation, voting, education, justice, health care, banking, taxes, policing, driver’s licenses and registrations – transact online in a fast, easy, secure, reliable, and effective system available to everyone. I remember thinking at the time, “This wired-up nation is providing a glimpse of what a more rational and inclusive future could look like.”

I was reminded of this last week when Joe Tierney, who runs our local building department, notified us that building permits are now available online. No more driving to town hall hoping to find Joe or his assistant Jeff. No more paper to copy, collate and deliver. One silver lining of our pandemic-hammered newly shuttered socially-distanced society. No way that’s going back to normal when this is all over. Yes, some personal contact will be lost. But more will be gained. Progress never comes without consequences.

We are no longer at the beginning of this pandemic. We are nowhere near the end. With many lives lost, others threatened, and all of ours fundamentally different than they were a few months ago, it might seem too early to be looking for the silver linings.

But it’s never too soon for that.

In many ways, our lives today are more stressful than ever: Widespread illness and death. Massive job losses and economic disruption. Deficient federal leadership (the silver lining here is that Trump is clearly taking himself down and all the way out.) Those who are already poverty-stricken endure even more hardship. The curtailment of freedoms we treasure. The confinement. The constant veil of uncertainty. Walking around in masks like it’s Halloween (you can’t even recognize friends and neighbors in the grocery store aisles).

But in other ways, you could say our new life has picnic-like qualities (although it does seem a bit like a dog came by and swiped all the sandwiches when nobody was looking).

In mid-April, I scribbled a note to myself: “I love the Vineyard roads during these shelter-in-place times. Mostly empty. Like the winter of 1975 – nearly half a century ago – when we would drive from home in Chilmark to Vineyard Haven. Often, we wouldn’t pass a single car during the 20 minute trip. It’s kind of like that now. Instead of staring at the car in front of me, I can watch the road ahead and look left and right as I drive. I appreciate the signs of gratitude for the grocery and hospital workers. The cherry tree in front of Edu-Comp is in full bloom, at one of the busiest intersections on the island, now quiet. As I head up-island, I enjoy the living tree canopies that reach out over the road – for light – and join with their counterparts on the other side.”

Silver linings.

Here at South Mountain, as in so many other companies and households, we spend our time gathering and collaborating on Zoom. We’re getting used to it. And better at it. So much so that the idea of meeting in a room sitting around a table is starting to seem old fashioned, like making a call standing in a phone booth after putting a dime in the slot. You’re right. . . it’s not that good of a replacement, but virtual meeting comfort and competence will surely serve us well, far beyond this pandemic. And when the time comes that it makes sense for certain meetings to be face-to-face, it will be all the sweeter.

Silver linings.

Here are a few witnessed on MV, from the mundane but poetic, to the lifesaving and essential:


• Kim’s puzzle exchange at the end of our road. She and Livey do puzzles. They ran out. She said, “Let’s make a puzzle exchange.” I sketched a crude drawing and got some old lumber from the SMCo yard. Our friend Rob built a sweet little shed. Kim and Livey made signage and instructions for use. When Kim announced it on the “Islanders Talk” Facebook group, 200 people responded with likes and comments. Countless puzzles came and went.

• Civil engineer Chris Alley waking up the morning after his office closed with nothing to do and deciding to walk Barnes Road, every day, bit by bit, picking up trash, including 400 discarded nips bottles in one stretch.

• Parents faced with their childrens’ at-home education discovering new ways to relate to their kids and new respect for the teachers they sometimes criticized. By the way, March of this year was the first month without a U.S. school shooting since March 2002. Eighteen years.

• Breaking free from the traditional political handcuffs caused by six different towns co- existing on one small island. One town wants this, another wants that. Regionalization used to be rejected by parochialism. But now, like never before, the towns are collaborating and acting in concert. Selectpersons, health agents, hospital – all on the same page. One island, one town at last.

• An outpouring of support for essential community institutions – non-profits that serve those most in need and iconic local businesses in trouble.

Silver linings galore.

More than anything, maybe, this time is a rest for the planet – a vivid testimony to the importance of consigning the sacred growth-at-all-cost economy to the dustbin of history. Overcoming the pandemic foreshadows the real work ahead: the long and hard but fully negotiable road to an absolute reckoning with climate change. According to the New York Times, the United States is on track to produce more electricity from renewable power than from coal for the first year on record, a milestone that seemed all but unthinkable a decade ago. Accelerating the transition to renewable energy is the sure path to restoration of the economy (that has been ransacked by the pandemic) and healing the planet (that has been ravaged by our insatiable appetites). Maybe, just maybe, we will look back on this as a hinge point that straightened our crooked path.

We may be developing a new sense that we are truly all in this together – that what I do, affects you, and what you do, affects me. And that each choice made affects the home we share. Columnist David Brooks calls this “a hidden solidarity, which I, at least, did not know was there.”

To assert that there is good news could seem insensitive to our current collective troubles. But there’s a door opening. And if it’s possible to walk through that door and use the good news to inspire transformation, it would be a terrible mistake to overlook it.

Our resilience is remarkable, as is our transcendent ability to create joy in the face of tragedy. The strength of our collective will to work together is tangible and unshakeable. Maybe it leads to renewal.

Yes, every cloud truly does have a silver lining, even this tragic and frightening pandemic cloud. Especially this one.